Yahoo
on Thursday began spicing up its online news pages with real-time
comments fired off at the globally popular messaging service Twitter.
"Tweets
have become an important information source for many of our users, so
we are thrilled to announce our partnership with Twitter to bring tweets
directly into the Yahoo newsfeed," Marissa Mayer, Yahoo chief
executive, said in a blog post.
"Updates
direct from politicians, celebrities, media outlets, and other
publishers have become an important source of real-time news and
information."
Yahoo will display "relevant and
personalized" Twitter messages in news feeds, according to Mayer. The
feature is rolling out in the United States this week.
California-based
Yahoo has been re-inventing itself as a premier online content venue
since the pioneering internet search firm found itself withering in
Google's shadow.